Logo
Creating and deciding on a logo for yourself or your brand might seem tiring, but the aftermath of it would be worth the effort you put into it.
This post takes you on a journey behind how I created my logo.
A logo should represent who you are and what you do. The initial step i did was to find out the attributes that define me and sketch out different logos revolving around them.
My logo explorations have represented the things I like or the things that portray me as a person, characters and also monograms of my name.
​
Out of the explorations that had been done, selected a few were selected and further explorations were done
The meaning behind the logo.
The logo is a monogram of my full name, Sreedevi Anbarasan,
as a whole you could see a 's'
the bottom half of the 's' is also an 'a', the first letter of my surname, Anbarasan.
Including textures to the logo
While creating the logo, it looked a little dull to me. So I went ahead and did a few hand drawn explorations of the same logo with Indian ink
Colour chosen for the logo:
#24627C
#FFFFFF
Final logo
Mock- ups of my logo on business cards and resume.